CXL Data Studio Masterclass

Data should speak for itself, but it doesn’t

Learn to effectively communicate data to bring better business results.

The most difficult work an analyst does often isn’t the actual analysis – crunching the numbers, auditing data integrity, or generating insights.

No, the hardest part is most often communicating that data in a way that brings action. After all, you can be the most talented analyst in the world, but if you’re not using that data to bring positive change, it’s pretty useless to the organization.

The truth? Learning effective data communication and visualization skills makes all the difference in making insights actionable…the trick is to learn to tell stories with your data to allow others in the organization to learn from them as well.

What’s wrong with my current reporting?

As marketers and analytics, we spend all day looking at data. Your boss might not, though. In addition, if you’re shipping your data across teams and departments, a lot of information can get lost in translation. Insights get diluted – or worse, mutated – and you end up with no clear sense of what action to take next.

The standard reports in Google Analytics have their limitations. Even pulling the data to Excel isn’t entirely ideal. You can set up an API connection to a Google Sheet, but it’s still not as intuitive and interactive as a real-time interactive data dashboard in Data Studio.

Google’s Data Studio allows an analyst to customize a dashboard in nearly unlimited ways. You can pull data from Google Analytics, Adwords, Google Sheets, Attribution 360, and Search Console, as well as from whatever database you use. This flexibility allows you to build almost any report imaginable, tying in mobile, offline, transactional, and online data.

This effectively prevents data from living in a silo, or worse, a dark corner of the company where only talented analysts can access insights.

Democratizing data insights

The result? With very little effort and time, you can create and customize reports for any business purpose to propel insights further throughout the business. Managers will understand your work with greater clarity, and appropriate teams can take action upon your work.

Essentially, you’re democratizing data in your company. This is what it means to be truly data-driven.

Past basic analytical capabilities, functional data communication and visualization is one of the most in-demand and requested skill sets. Making sense of data in and proliferating it in the organization will only increase in demand with time.