On Day 1, Daniel will let you in on the secret structure we use for every Harmon Brothers ad to make sure it sells. You’ll also outline your first rough script for your product.
NAILING DOWN YOUR AD CONCEPT
We’ll walk you through each piece of research, testing, and brainstorming we use on our own ads, to make sure you’re targeting the RIGHT market with the RIGHT ad concept.
BUILDING THE SALE
In week 2, we’ll take a deep dive into each piece of the structure that has made Harmon Brothers’ ads so effective, and you’ll get a chance to add these pieces to your own script. We’ll give you the tricks and tools you need to build the sale, and have customers asking to buy!
WRITING (AND REFINING) YOUR SCRIPT
Finally, you’ll get to put together all of the pieces of your script and play around with different organizational approaches. You’ll also work through several different exercises to test and revise your script until it’s ready to go!