๐ฃCurriculum in Progress [Kevin is Still Adding to this List / this is an Outline]:๐ฃ
Section 1: Welcome / Announcements /
- โ 1.1: Start Here. [Speed, Daily, Livestream Archieve].
- โ 1.2: DO THIS NOW: The Psychology of Sales < VERY IMPORTANT.
- โ 1.3: The future of the Real Estate Agent.
- โ 1.4: Providing More.
- โ 1.5: No-Pressure Agent.
Section 2: Mindset & Brand.
- โ 2.1: The Mentality of a Millionaire Agent in ONE WORD.
- โ 2.2: Should You, or When Can You, Quit Your Job?
- โ 2.3: Should You Be An Agent?
- โ 2.4: Communication MUSTS << Very Important.
- โ 2.5: Building your Personal Brand < extremely important.
- โ 2.6: Graciousness & The No-Pressure Agent ยฎ < extremely important.
- โ 2.7: Providing More Concept ยฎ.
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2.8: NEVER, EVER DO THIS — EVER — Seriously. Psychology.
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2.9: Can you SIDE HUSTLE Real Estate?
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2.10: What your Days will be Like.
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2.11: What is the Learning Curve?
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2.12: The CONS of the Business. Things to Know.
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2.13: The Shadow Agent.
- โ 2.14: The Secret Agent [How not to Start]
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2.15: What Will Make you Stand Out & Close Deals.
- โ 2.16: You must be Different: Ways to be Different & Voicemail/Email Setup.
Section 3: Brokerage Model.
- โ 3.1: Residential vs Commercial Real Estate.
- โ 3.2: Finding a Brokerage [The Most Important Parts].
- โ 3.3: Expectations Agents should Have of Brokers.
- โ 3.4: Expectations Brokers should Have of Agents [The Triple].
- โ 3.5: What about online brokerages like EXP?
- โ 3.6: Becoming Your Own Broker.
- โ 3.7: A Mentor vs a Team.
Section 4: Communication.
- โ 4.1: THE ONE THING That will TRANSFORM Your Communication.
- โ 4.2: Followup Communication.
- โ 4.3: Folio < Get this. https://pages.amitree.com/folio-for-gmail
- โ 4.4 Pre-Transaction Communication for Sellers & Buyers [MUST Do for Buyers Especially]
- โ 4.5: Transaction Communication [Sellers & Buyers]
- โ 4.6: Post Transaction Communication.
- โ 4.7: A Preface Scripts < Important.
- โ 4.8: Scripts: Whatโs Your Fee?
- โ 4.9: Scripts: Cancel Listing?
- โ 4.10: Scripts: How Do you Market?
- โ 4.11: Reduce Commission.
- โ 4.12: Iโm Interviewing Agents
Section 5: Prospecting / Lead Generation.
- โ 5.1: The Value of the Open House.
- โ 5.2: Where to Find an Open House as an Agent.
- โ 5.3 Open Houses: Dress.
- โ 5.4 The Open House: Music.
- โ 5.5: Open House: Greeting, Where to Stand What to Say, First Impression.
- โ 5.6: Open House: Temperature, Lighting, Smell, And Tricks.
- โ 5.7: ***This Made Me THOUSANDS: EduSigns, Placement, Real Estate Cycle, etc.*** < Extremely Important.
- โ 5.8: Open House Invitation
- โ 5.9: The Open House: Converting Conversation < EXTREMELY IMPORTANT.
- โ 5.10: What you MUST Know (Schools, DOM, Other Activity)
- โ 5.11: What you MUST โHoldโ. (deals).
- โ 5.12: The Branded Neighborhood Expert.
- โ 5.13: Open Houses: Loan Programs: Grants & Down PLUS Permitting!
- โ 5.14: Farming.
- โ 5.15: The Drive Around.
- โ 5.16: Every Flyer or Mailer Saysโฆ
- โ 5.17: EDDM and Finding Your Farm.
- โ 5.18: Facebook Advertising [Purpose]
- โ 5.19: Hands Down, The Best CRM [At the Best Price] and DANGER.
- โ 5.20: FSBO Targeting & Conversion.
- โ 5.21: Door Knocking Dress.
- โ 5.22: Door Knocking Goal.
- โ 5.23: Door Knocking TRACK.
- โ 5.24: Door Knocking Frequency.
- โ 5.25: Expireds Rule #1.
- โ 5.26: Expireds Followup.
- โ 5.27: The โDrive for Dollarsโ and Wholesaler Hustle.
Section 6: Advertising.
- โ 6.1: Sign Shop.
- โ 6.2: Online Printer.
- โ 6.3: Designing: Crowdspring / Fivrr.
- โ 6.4: The Most Important Stationary
- โ 6.5: Coming-soon.
- โ 6.6: Funnels for Advertising.
- โ 6.7: Retargeting & The Facebook Pixel.
- โ 6.8: Flyer Hacks.
- โ 6.8: Newspapers & Publications Tips.
- โ 6.9: Email MUST + โThe Dailyโ
- โ 6.10: Email Steps
- โ 6.11: Email Signature
- โ 6.12: Email List
- โ 6.13: Car Advertising.
- โ 6.14: Billboards & TV Advertising.
- โ 6.15: The Ultimate Broker Tour.
- โ 6.16: Social Media: Overarching Goal.
- โ 6.17: Social Media: Twitter.
- โ 6.18: Social Media: Youtube.
- โ 6.19: Social Media: Instagram.
- โ 6.20: Social Media: Facebook Business Page & Facebook Messenger.
- โ 6.21: Paying for Lead Lists & Zillow Leads.
- โ 6.22: Website Platform & SEO Hacks.
- โ 6.23: The New Website Platform
- โ 6.24: Analytics and Website Priority.
- โ 6.25: Whitepages.
Section 7: Sellers.
- โ 7.1: Listing Appointments: Setting The Appointment.
- โ 7.2: Listing Appointments: Arriving at the Appointment.
- โ 7.3: Listing Appointments: Icebreaking.
- โ 7.4: Listing Appointments: The Property Tour.
- โ 7.5: Listing Appointments: The Strategy.
- โ 7.6: Listing Appointments: Fees & Close.
- โ 7.7: Is your Fee Negotiable?
- โ 7.8: Listing Appointments: Post-Meeting Followup.
- โ 7.9: Start this Early & Check Often.
- โ 7.10: Listing Remarks < Always do THIS.
- โ 7.11: Photography & Drones
- โ 7.12: Quick Photography Tips.
- โ 7.13: 3D Tours
- โ 7.14 Broker Tour Strategy & Open House Timing.
- โ 7.15: Consider Asking This at Listing Presentations.
- โ 7.16: Extras like Funnels & Ultimate Broker Tours.
- โ 7.17: MUST Do this when ON the Market.
- โ 7.18: Price Reductions Tips, Tricks, Rules.
Section 8: Buyers.
- โ 8.1: Setting The Appointment.
- โ 8.2: Buyer Appointments: Arriving at the Appointment Icebreaking.
- โ 8.3: Buyer Appointments: The Search & The โYellow Pageโ Strategy
- โ 8.4: Hereโs Where Most Agents Fail with Buyers.
- โ 8.5: Showings
- โ 8.6: Converting to an Offer: The Pitch.
- โ 8.7: The Anti Pitch: The Trust Builder.
- โ 8.8: Typical Buyer Concerns.
- โ 8.9: When to Refer.
- โ 8.10: โWe Want to Sleep on It.โ
Section 9: Investors.
- โ 9.1: Finding Motivated Investors.
- โ 9.2: How to Make Investors Happy.
- โ 9.3: Referrals FROM Investors.
- โ 9.4: Building a Brand Around Investors.
- โ 9.5: The Investors You Donโt Want [Spaghetti]
Section 10: Contracts.
- โ 10.1: ALWAYS ALWAYS SAY THIS.
- โ 10.2: The Best Two Tips for Writing Quality Contracts: Read, Question, Ask.
- โ 10.3: Impressing Clients: The Story.
- โ 10.4: Great Agents do THIS โ Bad Get it Wrong Every Time. IT GETS DEALS.
- โ 10.5: Changes to Contracts โ This SPEEDS Closing Deals.
- โ 10.6: Highlighting < ONLY The Best Do This.
- โ 10.7: Contingency Removals [Two Common Styles].
- โ 10.8: Templating, DocuSign, & Dangers.
- โ 10.9: Buyerโs Representation Agreements.
- โ 10.10: Referral Agreements.
- โ 10.11: Listing agreements.
- โ 10.12: Must Sell at Appraised Value.
- โ 10.13: Unlicensed Practice of Law [UPL]. When in Doubt, FIND OUT from Attorney Unsure? ASK YOUR CLIENTS!!!
Section 11: Negotiation.
- โ 11.1: Negotiating with Seller Clients.
- โ 11.2: Negotiating with Buyer Clients.
- โ 11.3: Negotiating with Other Agents.
- โ 11.4: Negotiating with Contractors on Behalf of Clients.
Section 12: Coordination of Services.
- โ 12.1: Coordinating Renovations: Introductions.
- โ 12.2: Setting Budgets < Crucial Step #1 Outlined.
- โ 12.3: Bids & Tips.
- โ 12.4: Scheduling & Visiting / MUSTS.
- โ 12.5: Reserves < MY BIGGEST FAILURE.
Section 13: Trust Funds.
- โ 13.1: What are Trust Funds? DANGER & ONLY DO TRUST FUNDS WITH THIS TYPE OF PERSON.
- โ 13.2: The ONLY Time I START Work & The Trust Fund Log.
- โ 13.3: Example Trust Fund Quickbooks Log.
- โ 13.4: Bonding for Employees.
- โ 13.5: Addendum & Reconciliation Period < DO THIS. With Download.
Section 14: Inspections & Appraisals.
- โ 14.1: RESELLING THE DEAL & Who’s present at Inspections.
- โ 14.2: Appraisal MUSTS.
- โ 14.3: Recommended Buyer Inspections, SEWER HACK, and Course of Action.
- โ 14.4: Recommended Seller Inspections.
- โ 14.5: Tenants (Sales, Showings, Inspections) and NEVER SAY THESE WORDS < Deal Killer!
Section 15: Valuations.
- โ 15.1: Your Market-Data Spreadsheet.
- โ 15.2: Price per Square Foot DANGER.
- โ 15.3: MLS Comps, Adjustments, and Valuing Priorities.
- โ 15.4: Off-MLS Comps.
Section 16: BPOs, Short Sales, Probate, & Foreclosures.
- โ 16.1: Doing BPOs.
- โ 16.2: Handling Short Sales (Best Practices).
- โ 16.3: Getting an REO Account.
- โ 16.4: Distressed Sales for Buyers.
Section 17: Relationships with Lenders, Title, Insurance, and Attorneys.
- โ 17.1: Strategies for building relationships with Vendors & Expectations.
Section 18: Motivation.
- โ 18.1: How to Stay Motivated.
- โ 18.2: Change Money Tricks.
- โ 18.3: Routine Money Tricks.
Section 19: Employees.
- โ 19.1: Hire SLOW Fire FAST: An Introduction to Employees.
- โ 19.2: The 1099 Support Staff and VAs.
- โ 19.3: Salary vs Hourly vs 1099.
- โ 19.4: Team Members
- โ 19.5: Worker’s Comp & Records.
Section 20: The Office.
- โ 20.1: Where Should you Have an Office?
- โ 20.2: Postal Mail Boxes.
- โ 20.3: Faxing.
Section 21: Incorporation.
- โ 21.1: Costs of incorporating.
- โ 21.2: Important rules for incorporating.
Section 22: Insurances.
- โ 22.1: Workerโs Comp.
- โ 22.2: E&O / Professional vs General Liability
- โ 22.3: Umbrellas & Recommendation.
Section 23: Equipment.
- โ 23.1: Printer
- โ 23.2: Scanner
- โ 23.3: Thoughts on iPads
- โ 23.4: Laptops
Section 24: File Storage.
- โ 24.1 File Storage and MUSTS.
Section 25: Closing & Reviews.
- โ 25.1 Closing & Reviews. WHERE TO POST & HOW TO.
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