Meet Kevin – Real Estate Sales

📣Curriculum in Progress [Kevin is Still Adding to this List / this is an Outline]:📣

Section 1: Welcome / Announcements /

• ✅1.1: Start Here. [Speed, Daily, Livestream Archieve].
• ✅1.2: DO THIS NOW: The Psychology of Sales < VERY IMPORTANT.
• ✅1.3: The future of the Real Estate Agent.
• ✅1.4: Providing More.
• ✅1.5: No-Pressure Agent.

Section 2: Mindset & Brand.

• ✅2.1: The Mentality of a Millionaire Agent in ONE WORD.
• ✅2.2: Should You, or When Can You, Quit Your Job?
• ✅2.3: Should You Be An Agent?
• ✅2.4: Communication MUSTS << Very Important.
• ✅2.5: Building your Personal Brand < extremely important.
• ✅2.6: Graciousness & The No-Pressure Agent ® < extremely important.
• ✅2.7: Providing More Concept ®.
• ✅2.8: NEVER, EVER DO THIS — EVER — Seriously. Psychology.
  
• ✅2.9: Can you SIDE HUSTLE Real Estate?
  
• ✅2.10: What your Days will be Like.
  
• ✅2.11: What is the Learning Curve?
  
• ✅2.12: The CONS of the Business. Things to Know.
  
• ✅2.13: The Shadow Agent.
  
• ✅2.14: The Secret Agent [How not to Start]
• ✅2.15: What Will Make you Stand Out & Close Deals.
  
• ✅2.16: You must be Different: Ways to be Different & Voicemail/Email Setup.

Section 3: Brokerage Model.

• ✅3.1: Residential vs Commercial Real Estate.
• ✅3.2: Finding a Brokerage [The Most Important Parts].
• ✅3.3: Expectations Agents should Have of Brokers.
• ✅3.4: Expectations Brokers should Have of Agents [The Triple].
• ✅3.5: What about online brokerages like EXP?
• ✅3.6: Becoming Your Own Broker.
• ✅3.7: A Mentor vs a Team.

Section 4: Communication.

• ✅4.1: THE ONE THING That will TRANSFORM Your Communication.
• ✅4.2: Followup Communication.
• ✅4.3: Folio < Get this. https://pages.amitree.com/folio-for-gmail
• ✅4.4 Pre-Transaction Communication for Sellers & Buyers [MUST Do for Buyers Especially]
• ✅4.5: Transaction Communication [Sellers & Buyers]
• ✅4.6: Post Transaction Communication.
• ✅4.7: A Preface Scripts < Important.
• ✅4.8: Scripts: What’s Your Fee?
• ✅4.9: Scripts: Cancel Listing?
• ✅4.10: Scripts: How Do you Market?
• ✅4.11: Reduce Commission.
• ✅4.12: I’m Interviewing Agents

Section 5: Prospecting / Lead Generation.

• ✅5.1: The Value of the Open House.
• ✅5.2: Where to Find an Open House as an Agent.
• ✅5.3 Open Houses: Dress.
• ✅5.4 The Open House: Music.
• ✅5.5: Open House: Greeting, Where to Stand What to Say, First Impression.
• ✅5.6: Open House: Temperature, Lighting, Smell, And Tricks.
• ✅5.7: ***This Made Me THOUSANDS: EduSigns, Placement, Real Estate Cycle, etc.*** < Extremely Important.
• ✅5.8: Open House Invitation
• ✅5.9: The Open House: Converting Conversation < EXTREMELY IMPORTANT.
• ✅5.10: What you MUST Know (Schools, DOM, Other Activity)
• ✅5.11: What you MUST “Hold”. (deals).
• ✅5.12: The Branded Neighborhood Expert.
• ✅5.13: Open Houses: Loan Programs: Grants & Down PLUS Permitting!
• ✅5.14: Farming.
• ✅5.15: The Drive Around.
• ✅5.16: Every Flyer or Mailer Says…
• ✅5.17: EDDM and Finding Your Farm.
• ✅5.18: Facebook Advertising [Purpose]
• ✅5.19: Hands Down, The Best CRM [At the Best Price] and DANGER.
• ✅5.20: FSBO Targeting & Conversion.
• ✅5.21: Door Knocking Dress.
• ✅5.22: Door Knocking Goal.
• ✅5.23: Door Knocking TRACK.
• ✅5.24: Door Knocking Frequency.
• ✅5.25: Expireds Rule #1.
• ✅5.26: Expireds Followup.
• ✅5.27: The “Drive for Dollars” and Wholesaler Hustle.

Section 6: Advertising.

• ✅6.1: Sign Shop.
• ✅6.2: Online Printer.
• ✅6.3: Designing: Crowdspring / Fivrr.
• ✅6.4: The Most Important Stationary
• ✅6.5: Coming-soon.
• ✅6.6: Funnels for Advertising.
• ✅6.7: Retargeting & The Facebook Pixel.
• ✅6.8: Flyer Hacks.
• ✅6.8: Newspapers & Publications Tips.
• ✅6.9: Email MUST + “The Daily”
• ✅6.10: Email Steps
• ✅6.11: Email Signature
• ✅6.12: Email List
• ✅6.13: Car Advertising.
• ✅6.14: Billboards & TV Advertising.
• ✅6.15: The Ultimate Broker Tour.
• ✅6.16: Social Media: Overarching Goal.
• ✅6.17: Social Media: Twitter.
• ✅6.18: Social Media: Youtube.
• ✅6.19: Social Media: Instagram.
• ✅6.20: Social Media: Facebook Business Page & Facebook Messenger.
• ✅6.21: Paying for Lead Lists & Zillow Leads.
• ✅6.22: Website Platform & SEO Hacks.
• ✅6.23: The New Website Platform
• ✅6.24: Analytics and Website Priority.
• ✅6.25: Whitepages.

Section 7: Sellers.

• ✅7.1: Listing Appointments: Setting The Appointment.
• ✅7.2: Listing Appointments: Arriving at the Appointment.
• ✅7.3: Listing Appointments: Icebreaking.
• ✅7.4: Listing Appointments: The Property Tour.
• ✅7.5: Listing Appointments: The Strategy.
• ✅7.6: Listing Appointments: Fees & Close.
• ✅7.7: Is your Fee Negotiable?
• ✅7.8: Listing Appointments: Post-Meeting Followup.
• ✅7.9: Start this Early & Check Often.
• ✅7.10: Listing Remarks < Always do THIS.
• ✅7.11: Photography & Drones
• ✅7.12: Quick Photography Tips.
• ✅7.13: 3D Tours
• ✅7.14 Broker Tour Strategy & Open House Timing.
• ✅7.15: Consider Asking This at Listing Presentations.
• ✅7.16: Extras like Funnels & Ultimate Broker Tours.
• ✅7.17: MUST Do this when ON the Market.
• ✅7.18: Price Reductions Tips, Tricks, Rules.

Section 8: Buyers.

• ✅8.1: Setting The Appointment.
• ✅8.2: Buyer Appointments: Arriving at the Appointment Icebreaking.
• ✅8.3: Buyer Appointments: The Search & The “Yellow Page” Strategy
• ✅8.4: Here’s Where Most Agents Fail with Buyers.
• ✅8.5: Showings
• ✅8.6: Converting to an Offer: The Pitch.
• ✅8.7: The Anti Pitch: The Trust Builder.
• ✅8.8: Typical Buyer Concerns.
• ✅8.9: When to Refer.
• ✅8.10: “We Want to Sleep on It.”

Section 9: Investors.

• ✅9.1: Finding Motivated Investors.
• ✅9.2: How to Make Investors Happy.
• ✅9.3: Referrals FROM Investors.
• ✅9.4: Building a Brand Around Investors.
• ✅9.5: The Investors You Don’t Want [Spaghetti]

Section 10: Contracts.

• ✅10.1: ALWAYS ALWAYS SAY THIS.
• ✅10.2: The Best Two Tips for Writing Quality Contracts: Read, Question, Ask.
• ✅10.3: Impressing Clients: The Story.
• ✅10.4: Great Agents do THIS — Bad Get it Wrong Every Time. IT GETS DEALS.
• ✅10.5: Changes to Contracts — This SPEEDS Closing Deals.
• ✅10.6: Highlighting < ONLY The Best Do This.
• ✅10.7: Contingency Removals [Two Common Styles].
• ✅10.8: Templating, DocuSign, & Dangers.
• ✅10.9: Buyer’s Representation Agreements.
• ✅10.10: Referral Agreements.
• ✅10.11: Listing agreements.
• ✅10.12: Must Sell at Appraised Value.
• ✅10.13: Unlicensed Practice of Law [UPL]. When in Doubt, FIND OUT from Attorney Unsure? ASK YOUR CLIENTS!!!

Section 11: Negotiation.

• ✅11.1: Negotiating with Seller Clients.
• ✅11.2: Negotiating with Buyer Clients.
• ✅11.3: Negotiating with Other Agents.
• ✅11.4: Negotiating with Contractors on Behalf of Clients.

Section 12: Coordination of Services.

• ✅12.1: Coordinating Renovations: Introductions.
• ✅12.2: Setting Budgets < Crucial Step #1 Outlined.
• ✅12.3: Bids & Tips.
• ✅12.4: Scheduling & Visiting / MUSTS.
• ✅12.5: Reserves < MY BIGGEST FAILURE.

Section 13: Trust Funds.

• ✅13.1: What are Trust Funds? DANGER & ONLY DO TRUST FUNDS WITH THIS TYPE OF PERSON.
• ✅13.2: The ONLY Time I START Work & The Trust Fund Log.
• ✅13.3: Example Trust Fund Quickbooks Log.
• ✅13.4: Bonding for Employees.
• ✅13.5: Addendum & Reconciliation Period < DO THIS. With Download.

Section 14: Inspections & Appraisals.

• ✅14.1: RESELLING THE DEAL & Who’s present at Inspections.
• ✅14.2: Appraisal MUSTS.
• ✅14.3: Recommended Buyer Inspections, SEWER HACK, and Course of Action.
• ✅14.4: Recommended Seller Inspections.
• ✅14.5: Tenants (Sales, Showings, Inspections) and NEVER SAY THESE WORDS < Deal Killer!

Section 15: Valuations.

• ✅15.1: Your Market-Data Spreadsheet.
• ✅15.2: Price per Square Foot DANGER.
• ✅15.3: MLS Comps, Adjustments, and Valuing Priorities.
• ✅15.4: Off-MLS Comps.

Section 16: BPOs, Short Sales, Probate, & Foreclosures.

• ✅16.1: Doing BPOs.
• ✅16.2: Handling Short Sales (Best Practices).
• ✅16.3: Getting an REO Account.
• ✅16.4: Distressed Sales for Buyers.

Section 17: Relationships with Lenders, Title, Insurance, and Attorneys.

• ✅17.1: Strategies for building relationships with Vendors & Expectations.

Section 18: Motivation.

• ✅18.1: How to Stay Motivated.
• ✅18.2: Change Money Tricks.
• ✅18.3: Routine Money Tricks.

Section 19: Employees.

• ✅19.1: Hire SLOW Fire FAST: An Introduction to Employees.
• ✅19.2: The 1099 Support Staff and VAs.
• ✅19.3: Salary vs Hourly vs 1099.
• ✅19.4: Team Members
• ✅19.5: Worker’s Comp & Records.

Section 20: The Office.

• ✅20.1: Where Should you Have an Office?
• ✅20.2: Postal Mail Boxes.
• ✅20.3: Faxing.

Section 21: Incorporation.

• ✅21.1: Costs of incorporating.
• ✅21.2: Important rules for incorporating.

Section 22: Insurances.

• ✅22.1: Worker’s Comp.
• ✅22.2: E&O / Professional vs General Liability
• ✅22.3: Umbrellas & Recommendation.

Section 23: Equipment.

• ✅23.1: Printer
• ✅23.2: Scanner
• ✅23.3: Thoughts on iPads
• ✅23.4: Laptops

Section 24: File Storage.

• ✅ 24.1 File Storage and MUSTS.

Section 25: Closing & Reviews.

• ✅ 25.1 Closing & Reviews. WHERE TO POST & HOW TO.