Nir Eyal – The Hooked Online Workshop

Upon registration to the Hooked Online Workshop, you will have access to all course content and can complete it at your own pace. Each lesson should take no more than thirty minutes to complete, making it easy to incorporate this learning experience into your everyday life. With your purchase, you will gain “lifetime” access to the course content and all bonus materials.

LESSON ONE
Introducing The Hook ModelAn introductory look at the science behind habit formation that sets up our deep dive into The Hooked Model.

LESSON TWO
The Trigger PhaseThe trigger, which is the first step in The Hooked Model, is also the spark that cues consumers to action.

LESSON THREE
The Action PhaseLearn to improve the simplicity of your product so that consumers can swiftly pass through to action.

LESSON FOUR
The Reward PhaseIn this lesson, we cover the three types of variable rewards and the important role they play in habit formation.

LESSON FIVE
The Investment PhaseRequiring your user to put in some sort of action into the product will increase the likelihood of habitual use.

LESSON SIX
Reviewing The Complete HookReview the five fundamental questions of the Hooked Model so we can help people build healthy habits.

BONUS CONTENT
Win Habits of Your CompetitionHow do you approach your product strategy if there’s already a big player in the market? How will you beat them out?

BONUS CONTENT
Habits for Non-Frequent ProductsUnderstand the key elements to creating habits for products and services that are not necessarily habit-forming.

BONUS CONTENT
The Regret Test
Create the guidelines for how to ethically change behavior, without stepping into negative manipulation.

IN THIS WORKSHOP YOU WILL LEARN…
Why customer habits are such a huge competitive advantage.
The common design pattern of habit-forming products.
The stages of habit formation and how to optimize for user retention.
The psychology behind what drives user behavior and how to build products to cater to core human needs.
The practical steps to take during the design process to ensure your products are used on a regular basis.
THIS IS FOR YOU IF YOU ARE…
A product owner, manager or developer.
An innovator, entrepreneur, or start-up founders.
A business, marketing, or psychology student.
A marketing specialist or strategist.
Someone who seeks to understand how products influence user behavior.
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