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Home / Uncategorized

Robbie Richard – Content Audit Playbook

$25.00

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Course Curriculum

 

RESOURCES
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    Tools & Templates

MODULE #1 // Introduction to the Content Audit Playbook
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    WELCOME! Watch This First… (6:13)

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    Introduction to the Content Audit Process (9:49)

MODULE #2 // Audit Goals & Penalty Assessment
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    How to Assess Penalty Risk and Assign Your Content Audit Goal(s) (12:34)

MODULE #3 // Collecting All Your Indexable Content
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    How to Configure the Basic Screaming Frog Site Crawl Settings (5:10)

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    How to Configure the Advanced Screaming Frog Site Crawl Settings (2:15)

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    How to Verify Accuracy of the Crawl Data (3:03)

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    How to Crawl Large Websites (9:51)

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    How to Import Crawl Data into Google Sheets (2:05)

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    How to Enrich Your Crawl Data with Google Analytics (11:14)

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    How to Enrich Crawl Data with Search Console (6:16)

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    How to Enrich Crawl Data with Sitemaps (5:31)

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    How to Scrub the Enrichment URL Lists (8:52)

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    How to Combine Crawl Data with the Enriched URL lists (5:24)

MODULE #4 // Mapping Page-Level Performance Metrics
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    Introduction to the Data Mapping Process (3:51)

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    [Alternative] How to Map Third Party Data With Screaming Frog APIs (4:45)

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    How to Connect Google Analytics & Search Console to URL Profiler (4:13)

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    How to Connect a Backlink Data Source to URL Profiler (3:52)

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    How to Connect Proxies and Check for Duplicate Content (6:13)

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    How to Connect Google Page Speed Insights to URL Profiler (4:09)

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    How to Scale Third Party Data Mapping with URL Profiler (4:55)

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    How to Streamline Mapped Data Sets for Easier Analysis (14:11)

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    BONUS: How to Map Conversions to URLs (with VLOOKUP) (6:30)

MODULE #5 // Assigning Action Items and Strategies
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    Introduction to Assigning Audit Action Items and Strategies (9:43)

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    How to Segment the Action Item Assignment Process (6:31)

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    KEEP: Action Item & Strategy (10:06)

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    [INTRO] Improve Action Items (2:14)

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    IMPROVE Part #1: Existing Keywords + Conversion Opportunities (11:21)

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    IMPROVE Part #2: “Freshness” + Engagement Signals (2:41)

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    IMPROVE Part #3: Page Speed + Indexation (3:09)

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    IMPROVE Part #4: How to Prioritize Your Action Items (1:24)

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    [INTRO] Consolidation/ Merge Action Items (8:43)

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