How to Quickly Generate a Flood of Highly Qualified Leads Using a QUIZ Funnel
(And How to Convert Those Leads into Clients Step-by-Step)
Could You Build YOUR Business on the Back of a QUIZ?
There?s never been a better time to start or grow your business with THIS competitive advantage. Whether you are selling?
Coaching & Consulting
Agency & Freelancing
High Ticket Programs
Selling via Webinar
Or Phone Appointments
If You?re A Local Business
Large Multinational Company
Or Even A Complete Beginner!
Big Companies Everywhere are Leveraging the ?Personalization Phenomenon? With QUIZZES?
From Saatva Mattress, the $375 million mattress company that came out of nowhere on the back of a quiz, the well-known bridal company David?s Bridal, the skincare company Murad, AirBnB, and markets ranging from coffee subscriptions to vitamins to charities to even the RV market?
Quizzes are EVERYWHERE.
Quizzes are both HUGELY POPULAR and MASSIVELY EFFECTIVE to sell MORE of your products or services?
We Help Both Big Companies & Complete Beginners Build Highly-Profitable QUIZ Funnels for Different Types of Businesses Including?
Snack Nation generates over $24M per year, tripled their revenue, and cut their cost per lead through their QUIZ funnel.
Charlie Wallace went from $12K/mo to $2.2M/yr + Named Top 10 Entrepeneur under 30 thru his Guitar Course QUIZ.
Over $319,619 in affiliate commission in < 30 days selling TRIBE from the email list built through a single QUIZ Funnel.
Email List Building
Gaby and Luis Carlos built an email list of 1,018,522 leads in < 10 days at a cost of $0.26/lead with a 4x ROI thru their QUIZ.
Morgan Gist MacDonald sells her $15K High Ticket directly on the back of her ?Publishing Path? QUIZ Funnel.
Loan Builder QUIZ Funnel Assessment generated over 20,000 Customers and led to a $183M PayPal acquisition.
Michael Hyatt?s ?Platform Assessment? QUIZ to webinar generates $203,451/month, and a 61% cold traffic opt-in rate.
Amy Porterfield had a $5M product launch on the back of her ?What Type of Course is Right for You? QUIZ Funnel.
Neil Gordon went from driving for Lyft to earning $100K/month in < 2 years through is ?Public Speaker Type? QUIZ.
I Discovered This Almost By Accident?
The year was 2008, and I was working for AIG in China when the recession hit and I quit my job to start my own business. I was terrified, but I knew I HAD to do it.
I grew up working class (my mom cut hair for a living), and after studying neuroscience at Brown and then working on Wall Street? I thought I wanted a corporate life with a nice salary and benefits. But something was missing. The dream of starting my own business just wouldn?t let go?until I finally decided to make the leap.
I?m telling you this because if you?ve been putting this off, there?s no better time to start (or grow) a business from your home working remotely, selling and marketing digitally. I struggled at first to grow my business, until I experimented with a new type of funnel (what would later become called a QUIZ Funnel) to ASK my market what they wanted and then GIVE it to them?
When I was growing up, I thought I wanted a good, steady job. But life had other plans?
I Used Quiz Funnels to Enter 23 ?Weird? Niche Markets
Scrabble Tile Jewelry
Fish Oil Supplements
I began using QUIZ Funnels in these markets because I didn?t really know much about many of these markets myself. At first, I struggled to get any traction.
So after doing a little bit of research, I tested something new:
When someone landed on my website, I began to ASK questions to better understand their situation.
And then I put that person into one of several ?buckets? so that I could CUSTOMIZE the message and the product for their situation.
And it WORKED! Within 18 months, I had gone from making $370/month to $24,275/month.
Within 18 Months I Was Making?
I began to refine this process, tweaking and improving it based on the results, and within three years, I was making $117,000 a month.
And I was building businesses in all these different markets with lists of hundreds of thousands of email subscribers each.
In total, I generated over 4.1 million email subscribers?
And my success started getting the attention of other companies out there, who began reaching out asking if there was any way that I could do this sort of thing for them.
Within 3 Years I Was Making?
So I started building QUIZ Funnels for other companies, and before I knew it clients were paying anywhere from $15,000-$50,000 up front, PLUS $5,000/month retainer, PLUS a 5% royalty payment on gross sales.
Royalty payments were anywhere from a few thousands dollars a month to upwards of $60,000/month for a single funnel. This was royalty passive income that I was generating on the back of the QUIZ Funnels I was building in market after market.
Creating QUIZ Funnels for clients is incredibly lucrative.
I wrote two Bestselling books Choose and ASK, the latter named by Inc. as the #1 Marketing Book of the Year and by Entrepreneur as the #2 Must-Read Book for Budding Entrepreneurs.
And I built a three-time Inc. 500 training company teaching thousands of business owners how to do this?
We?ve landed on the Inc. 500 list of the fastest growing companies in America, including being the #50 Fastest Growing Education Company in the United States.
Using the power of Quiz Funnels I built the ASK Method Company, which landed on the Inc. 5000 list in 2017, 2018, and 2019, including #50 on the Fastest Growing Education Company in the United States.
?Using Quiz Funnels We?ve Generated Over $32M and 4.1 MILLION Email Subscribers? Over The Last 5 Years?
We?ve generated over $32.7 Million and 4.1 Million Email Subscribers in the last 5 years alone using the power of QUIZ Funnels.
I?m a co-founder and investor in bucket.io?, a leading QUIZ Funnel software for entrepreneurs used by over 30M people each year?And my work has been featured in the Wall Street Journal, USA Today, Forbes, Entrepreneur, on NBC News and Fox.
Today, 12 years later, I make between $1M and $2M every single month working from home, where I get to spend time with my wife Tylene and my two boys Henry and Bradley?
But this isn?t just about my success. This is about the THOUSANDS of people (in wildly different markets, and with all kinds of business models), who have used QUIZ Funnels to build consistent income, have the time freedom that they want, and have a bigger impact on the world.
Top 5 Reasons Why
QUIZ Funnels Are So Effective
Incredibly CHEAP LEADS:
When you?re paying for traffic, the less you pay per lead, the more leads you can get. A QUIZ Funnel can cut your lead costs by 1/3 or even 1/10 so you can bring more people in. We have clients who routinely take their cost per lead from $5.00+ to under $0.50 through their QUIZ.
Imagine going from $6.00 per lead to $0.76 per lead just by adding a QUIZ!
Incredibly HIGH CONVERSION:
Not only can you get incredibly cheap leads, you can double or triple your sales conversion rate. When you know more about your audience, you can customize your COPY and OFFER based on their answers to increase the percentage of people who buy.
This Inc. 500 company TRIPLED their revenue to make $24M/year with a QUIZ.
Incredibly HIGH VOLUME:
Not only are you paying less per lead, you can also drive a lot more VOLUME, because people love taking quizzes! Businesses moving to QUIZ Funnels grow their list by 10X-80X because of the VOLUME of leads this strategy can produce.
This QUIZ has generated 1M+ email opt-ins (profitably) in less than 10 days.
Incredibly VALUABLE DATA:
A QUIZ Funnel lets you gather more information about your leads and customers. That lets you build a database that increases the VALUE of your list (and your business), making it an attractive prospect for bigger companies to acquire your business.
This QUIZ led to an acquisition by Paypal for over $183 Million!
Better SELL, Better SERVE:
YOU win. But most importantly, your customer WINS because you?re delivering the best fit content, product, and offer that?s customized to THEIR situation.
So you can make a bigger impact on more people with what you do.
And This Works With ALL Types of Niches and Markets Online?
Whether You?re Selling?
One Product or Service?
Few Different Products?
A Whole Bunch of Products
Whether People in Your Market?
Have Different Challenges?
Are in Different Situations or?
At Different Steps on a Journey?
Whether You Want More People To?
Buy Your Product?
Watch Your Sales Video?
Attend Your Webinar?
Sign Up for Your Program?
Book a Phone Appointment?
Read of Watch Your Content?
Join Your Group or Community?
Or Signup for Your Email List?
So?WHY Do Quizzes Work So WELL?
It Comes Down to?
?3 Psychological ?Engines?
People love learning about themselves.
Their favorite topic is Me, Myself, and I.
A quiz feeds that insatiable curiosity so they can?t help but take the quiz (and share it!)
Each step in a QUIZ Funnel is designed to create Micro-Commitments that build action-taking momentum.
This increases your conversion rates by making it MORE likely that your prospects will take action at the end of the quiz.
?Diagnose & Prescribe?
People want a customized result and solution for their unique situation.
When you segment your audience into buckets you can provide that customization and make them feel understood.
Successful QUIZ Funnels Leverage These 3 ?Engines? to Get Results Like These?
?I Wish I Would Have Done This Sooner!?
Most business owners who build QUIZ Funnels wish they?d done it sooner because it?s SO effective. Watch how these entrepreneurs are implementing QUIZ Funnels (and the difference that it makes as they double or even triple their results while spending less on advertising!)
?10,000 QUIZ Leads to a Webinar Converting at 16%?
Even if you?re starting from scratch, a QUIZ Funnel can kick start your business. Lisa Canning, Beryl Young, Alexis Fedor and others are raving, ?I feel like I finally have a business now!? Quizzes let you go from zero to hundreds (or even thousands) of new leads quickly.
?$752,000 in Sales in Just 60 Days?
Jennifer Kem, Buck Rizvi, Charlie Wallace and so many others share their experience with QUIZ Funnels and the AMAZING results they were able to achieve in their business. Charlie even told his dad, ?You can quit your job, you don?t have to worry about money anymore.?
?$110,915 in 5 Months DURING Covid-19 Shutdown?
Hear from grandmother Lori Williams whose business is thriving even now, Glen Ledwell who can ?barely type or use technology? and seeing wild success, and Mastin Kipp who?s getting 17 cent leads to his QUIZ Funnel (and others!)
If Quizzes are So Awesome, Why Doesn?t Everyone Build One?
There are 3 things that hold people back:
I get it. And these 3 things are why MORE people don?t have a QUIZ Funnel. So I decided to solve all THREE of these problems at the same time!
What if you could have?
Advanced Quiz Software
PLUS, Have Me and My Team
Build Your Quiz FOR YOU!
he Complete Solution to Get Your QUIZ Funnel BUILT
(Because We?ll Do it For You!)
The QUIZ Funnel Masterclass
The QUIZ Funnel Masterclass is a 6-Week step-by-step training taking you through the entire process of creating your QUIZ Funnel from start to finish?
It?s based on our $5,000 Live In-Person QUIZ Funnel Bootcamp that?s done over $1M in revenue over the past 12 months? That we are bringing online for the FIRST TIME.
Whether you?ve had success with quizzes in the past? You?ve struggled with quizzes? Or you?re a complete beginner starting completely from scratch, beginning with?
The CORE 6-Week QUIZ Funnel Training
LESSON 1: Your Quiz Hook
In this module, we?re going to come up with your hook and test that hook together. We?ll also cover:
How to come up with the BIG IDEA behind your quiz?
How to come up with a quiz that attracts buyers and not a bunch of freebie-seekers?
How to ?pre-test? your quiz idea with your market to ensure your quiz is irresistible before you actually build it?
How to come up with a catchy name and title so it stands out in your niche?
How to create a quiz that people not only take, but ALSO share with their friends?
In other words, how to systematically create a compelling quiz that?s so good, it takes over your market and goes completely viral?
And much, much more!
LESSON 2: Your Quiz Offer
In this module, we?re going to talk about how to create an irresistible offer on the back of your quiz funnel. We?ll also cover:
How to get people to buy from you immediately after they take your quiz?
How to use the ?Bandaid / Cure? transition to seamlessly go from delivering your free quiz results to creating instant demand to purchase your paid product?
What to do if you?re selling a low ticket product, high ticket product? driving people into a launch, a webinar, or even into a phone call?
What to do if you?re selling a digital product versus a physical product?
What to do if you?re selling a service, someone else?s product as an affiliate, or if you?re not selling anything at all, and you?re simply using your quiz to build an audience or launch your email list?
We?re going to cover how to build a QUIZ Funnel for a product that doesn?t quite ?fit the mold??
PLUS the 9 secret elements of an irresistible post-quiz offer (and how to make sure your offer checks off each of these nine boxes?)
And much MUCH more?
LESSON 3: Your Quiz Questions
In this module, we?ll cover how to come up with the right questions to both DIAGNOSE a person?s situation and simultaneously create DEMAND for your product or service. We?ll also cover:
The 5 types of questions you should always ask PLUS the 3 questions you should never ask in your quiz?
We?re going to cover the optimal number of questions, the optimal question length, and the optimal number of answers for each question?
All based on analyzing 200 million data points from over 12,000 QUIZ Funnels created through our platform?
We?re going to cover the psychology behind ?question sequencing? and how to structure your question flow to create maximum momentum and demand for your product or service?
How to come up with good quiz outcomes when your diagnosis part is a little trickier and more nuanced?
How to choose between ?question scoring? vs ?outcome mapping? to put people into different buckets based on their quiz answers?
PLUS: The 7 biggest mistakes people make with quiz questions and how avoid the single most common trap of overcomplicating your quiz?
And much MUCH more?
LESSON 4: Your Quiz Pages
In this module, we?ll cover ALL the pages you need to set up your QUIZ Funnel, including?
How to structure and set up your pre-quiz landing page to convert like crazy for getting people to take your quiz?
How to structure your quiz lead capture page, to not only get people to opt-in to your list to get their quiz results ? but also pre-frame your offer so that they?re primed and ready to buy?
How to structure your post-quiz outcome page to take people from reading about their quiz results to take the next step in your sales process ? whether that?s buying the product or service you?re selling or getting on the phone with you to close the sale?
Whether you should use video or text only on your quiz pages based on your niche, the product you?re selling, and the type of traffic you?re running?
PLUS: for every single one of your quiz funnel pages, you?re going to get access to a detailed, step-by-step page TEMPLATE, including fill-in-the-blank copy checklist with the exact word-for-word language and structure to follow for your videos, headlines, and more?
I?m even going to share with you 5 of our best-converting QUIZ Funnels right now across multiple markets (so you can emulate what?s working now without having to reinvent the wheel?)
And much MUCH more?
LESSON 5: Your Quiz Followup
In this module, we?ll cover what happens AFTER your QUIZ, including the entire email follow-up sequence designed to funnel an email lead into becoming a paying customer?
How to create a quiz report that not only delivers their quiz results, but also serves as a sales tool to create demand for your product or service?
How to format, structure, and design your report ? including a step-by-step, fill-in-the-blanks template to follow ? along with examples of reports using this template in a bunch of different markets?
Post-QUIZ email segmentation: based on people?s quiz answers, how to decide whether you should create segments, move people onto different email lists, or retag them based on their answers?
How and where to customize your emails based on a person?s quiz answers? Including the 3 most important things to customize plus one thing that is a complete waste of time?
How to keep the people subscribed to your email list engaged and connected ? so they don?t become cold subscribers not opening your emails a few days or weeks after taking your quiz?
How to get people to TRUST you and want to talk to you when you send out emails so you can build an audience that loves you and wants to work with you? How often you should follow up (and what you should say?)
The optimal number of emails, specific types of emails, and specific length of emails as well?
PLUS: In addition to email, we?re also going to cover how to modify all this to implement a post-quiz SMS and FB messenger sequence as well?
And much MUCH more?
LESSON 6: Optimizing & Scaling
In this module, we?ll cover what happens AFTER you launch your quiz to take it to the next level, including?
Not only how to launch your QUIZ Funnel profitably and get your first 1,000 leads and email optins? But how to scale that quiz to 10,000 people? 100,000 people? And beyond?
We?re going to cover the exact conversion rate benchmarks you should be looking for in each individual step of your funnel, including your landing page, lead capture page, and each individual question?
We?re going to cover what to do if you?re not hitting these benchmarks? Including what to test, in what order, so you know when to tweak your questions vs. lead capture page vs. trying a new traffic source vs. testing a completely different hook for your quiz to begin with?
We?re going to cover the exact tweaks and changes to make on your outcome page if you?re struggling to convert leads into buyers after they?ve taken your quiz?
PLUS: I?m even going to take you behind the scenes of actual, real-life QUIZ Funnels that started out not working, but became profitable after making a few tiny, but critical tweaks?
PLUS: In Addition to ALL of THAT?
The QUIZ Funnel Masterclass Training ALSO Includes:
LIVE Q&A Calls
Every single week you?ll have an opportunity to get your questions answered.
LIVE Funnel Reviews
We?ll be doing live funnel tear-downs and critiques with the opportunity to get your actual funnel reviewed.
Checklists & Templates
Every step along the way, you?ll get access to fill-in-the-blanks templates, checklists, and diagrams.
ULTIMATE Swipe File
10 years of examples, for the best-performing QUIZ landing pages, outcome pages, ads, and more?
Private Facebook Group
You?re never more than a few hours away from getting feedback and support through the members only FB Group.
PLUS: LIFETIME ACCESS
You get LIFETIME access to the training, meaning you can review, study, and rewatch over and over again.
How to Quickly Generate a Flood of Highly Qualified Leads Using a QUIZ Funnel